Influencer marketing has been around for a long time, and it all started with mainstream celebrities and passionate bloggers. Companies got their message out through them, launching successful campaigns through these well-known people. But the rise of social media has changed things drastically, expanding to a whole new crowd of influencers.
Influencer marketing companies offer a valuable service for those who want to utilize the power of influences without figuring out how to navigate the increasingly complex world of online celebrity. They take care of everything from start to finish, allowing you access to a marketing source you might otherwise struggle to pin down.
The world of influencer marketing is growing rapidly, and its growth comes with a market flooded with influencers and increasingly choosy audiences. Using an influencer marketing company ensures you connect with the right influencers and launch effective campaigns. Read on to skip the guesswork and find the best companies on the market.
Influencer Marketing Companies and What to Expect
Most companies are not adept at navigating the world of influencer marketing. It might be because they do not have a finger on the pulse of the massive world of influencers, or they might not grasp the differences between using influencers to launch a marketing campaign. These things are complicated, and the landscape is constantly changing.
It is so difficult because, by nature, influencers and the online world they live in are constantly evolving. Therefore, it is difficult to delve into that world without spending time and resources. That is where influencer marketing companies come into play.
Influencer marketing companies act as middlemen in a sense, eliminating the need to split your focus. They can take care of everything, from finding the right influencers to launching and managing the campaign. They will assist you in:
- Making a plan
- Formulating ideas
- Executing your vision
- Managing influencers
Many influencer marketing companies have connections with talented influencers that they work with regularly. They also know about up-and-coming influencers that might not be found if you attempt to do things alone. Moreover, they can ensure you get in touch with the right people for your brand and campaign.
Choosing the Right Influencer Marketing Company
There are many good influencer marketing companies out there, but not all of them will fit your needs. You always want to start by looking at the types of campaigns the company specializes in. While they might be able to run other successful campaigns, their past campaigns likely affect which influencers they work with.
Moreover, look at how many campaigns they have launched overall, taking particular note of the success of the campaigns. Did they pick the right influencers and combine them with an effective strategy? If not, you might want to see who did.
Because they work in the realm of influencers, social media is vital. Take a look at their campaigns and the rest of their online presence. Take note of their social media accounts and their relationship with the community.
More than anything, talk to various companies and see what they say. You also want to ask what services they provide, because not every company goes beyond connecting you with influencers. Finding a company that will lend you their expertise every step of the way can be a determining factor for a successful campaign.
The Top Influencer Marketing Companies
The list of trustworthy influencer marketing companies is vast, but some stand out from the rest. Although not an exhaustive list, you will find some of the best companies to connect with below. Keep in mind that your company’s needs and campaign should dictate which companies you reach out to.
Just like the content they produce, Viral Nation is growing quickly. In fact, they are one of the fastest-growing companies in America. They have done this by getting results for a constantly-expanding list of companies that have found success with influencer marketing thanks to their help. Their clients include:
Viral Nation has worked with many different brands, and they have never been satisfied with merely making connections between influencers and brands. Viral Nation aims to embed the brands they work with in culture. They strive for a natural approach, which closes the gap between the brands and consumers.
This influence marketing company offers various services, including talent management and producing campaigns entirely. If you want to launch a large campaign with trustworthy people, Viral Nation is an ideal partner. And with a client retention rate that exceeds 90%, it is clear that others agree.
SocialSEO is a powerhouse, and they do not mind lending their expertise to big and small businesses alike. In fact, they have an incredibly low minimum project size, working with anyone to create effective campaigns in a variety of industries that include retail, eCommerce, hospitality, information technology, and more. Their clients include:
- Ace Hardware
- Beverly Center
They specialize in SEO, PPC, and social media, with a great deal of their work focusing on influencer advertising and influencer marketing. Moreover, they were voted the top digital marketing firm in America, so you know you are getting a group with true expertise and a passion for what they do.
Additionally, because they have experience with other types of digital marketing, you can take your campaign in any direction you want. Aside from their major focus on influencers, they also utilize platforms like Facebook, Instagram, YouTube, and Google to ensure you get the clicks, views, and attention needed for success.
Americanoize does things differently than many of the other companies out there. They focus on influencers and influencer marketing, but they also have a highly-skilled group of photographers to make their campaigns stand out. They have shown results while working with some big hitters, including clients like:
- Vanity Fair
- American Express
- Paul Mitchell
Americanoize specializes in global campaigns despite their name, making them a great choice for widespread brands. Moreover, they offer additional services that include Instagram social media management, content creation, and ad production, which benefit heavily from their photographers.
When it comes to influencer marketing, you can expect them to go the entire way. They will match you with the proper influencers, help you strategize and execute a campaign, and handle everything that comes up along the way. Plus, they keep you up-to-date with real-time data to show the results of their effective influencer campaigns.
If your target audience is within the age range of 13 to 25 years old, then Fanbytes makes a strong claim as the most effective influencer marketing agency for you. Gen Z falls right within that range, and that is who Fanbytes targets, specializing in creating content and marketing campaigns that appeal to Gen Z with companies like:
- Estée Lauder
Because of their focus, Fanbytes markets primarily on platforms like Instagram, Snapchat, TikTok, and YouTube. But while the platforms might be lesser than some of their competition, they guarantee results when dealing with Gen Z. It is not empty boasting, either, with their experts and proprietary analytics showing great results.
Another fascinating part about Fanbytes is how they emphasize metrics, providing expectations on things that include clicks and engagement rates. They track everything you need to see the results in action, too. So if you want to expand or strengthen your brand with Gen Z, you will not find a better marketing company to work alongside.
The Influencer Marketing Factory
The name might be a little on the nose, but their influencer marketing campaigns are known for being successful ventures that bring a significant return on investment. In fact, ROI-oriented social media campaigns are what they specialize in, and the approach has attracted numerous big-name partners, including companies such as:
- Sony Music
- Hilton Hotels & Resorts
The Influencer Marketing Factory starts off the same way with every new client: key performance indicators (KPIs). After learning about their client, they move on to identifying the target audience and the best influencers to reach those people. From there, they take care of contacting the influencers and getting content out there.
Once a campaign is launched, they track the results and report back, detailing all of the specifics, including the ROI. It is an approach that ensures you know what to expect from the start and what came of it in the end. Plus, since they actively help influencers and creators, they have a strong network of talent to work with.
Prominent brands have flocked to HireInfluence since its founding in 2011, valuing the high-quality work provided by this full-service influencer marketing company. It does not hurt that HireInfluence is all about tailor-made campaigns and consulting that showcases how different they are from others. Some of their clients have included:
HireInfluence shows their skill at the start of each campaign, helping with ideation and strategy-blueprinting that takes care of half the battle before the campaign even launches. They then take on the sourcing, casting, and management of the influencers that will help the marketing campaign succeed.
From start to finish, HireInfluence will put in the effort, and the results they have achieved over the years speak for themselves. They create experiences and do so in a creative, trendsetting way that makes people remember the brands and voices involved. You will be hard-pressed to find a more respected and robust company.
There are no companies out there that provide quite the same experience as Carusele. They approach influencer marketing using a proprietary index that provides a ranking of the content produced by the influencers in each campaign. They also use a system that helps brands connect with their target audiences, which has worked well for brands like:
Carusele is highly-focused on influencer marketing, and their dedication shows. They hand-select influencers, who then create content for the brands they work with. That content is then shared and monitored in real-time, and once they identify what is working the best, Carusele pushes it out to where it needs to be to reach more people.
The company also works with more than 55,000 influencers to spread the campaign’s message using promotions that lead to discussion and sharing amongst the intended audiences. It is even more effective when you realize their large network allows them to integrate the content with influences who share your target audience.
August United connects influencers with brands in a way that few other influencer marketing companies do. In fact, they have retreats that allow brands to directly meet with influencers, strengthening the connection by allowing them to get to know one another in person. Some of the brands that have found success with them are:
- P.F. Chang’s
Beyond the unique approach to connecting brands with influencers, August United sticks with you from the start to the end of any campaign you embark upon together. They have a great relationship with influencers, know how to strategize for success, and know how to get your message to the audience you want to reach.
You can also expect unique and interesting content from August United. The company began its journey with the mission to get rid of boring marketing, and they do their part by creating campaigns that are both effective and exciting. It is why they have managed to work with such great companies and found so much success.
Sway Group stands out by being a 100% woman-owned company, but that is not why they stand out. They stand out due to their excellent campaigns and dedicated approach to providing every client with a team and strategy that leads to success. It is an approach that has left quite a few brands satisfied, including:
- Stonyfield Organic
- Bank of America
Sway is a full-service influencer marketing company specializing in creativity and customized content strategies. Moreover, they dedicate a handful of their professionals to every client, ensuring high-quality work every time. And they demand the same standards from the influencers they bring onboard.
Sway looks for influencers that match the needs of their clients, and once they find the best people, they push for the best results to engage and grow the right audience. Moreover, their own content creation studio and skilled creative team are well suited to help you with the content and assets you will need going forward.
There is a reason many Fortune 500 companies trust Obviously with their influencer marketing campaigns. Obviously is a cutting-edge marketing company that offers outstanding service and effective strategy to a number of campaigns, no matter the size. And they have proven their skill by working alongside:
- Saks Fifth Avenue
Obviously has offices in New York, San Francisco, and Paris, so they have their finger on the pulse of the influencer community. Moreover, they have a proprietary platform that helps them identify and discover the best influencers out there, giving them and their clients an edge when it comes to finding effective partners.
Obviously provides a comprehensive approach to influencer marketing as well, utilizing their talented team to find the right influencers and deliver high-quality content that gets results. They also manage things every step of the way and analyze the data points to provide insightful reports to improve their clients’ marketing efforts.
With the rise of social media and the soaring popularity of influencers, influencer marketing has become a vital component of success in any digital marketing campaign. But it can be a difficult world to navigate because of how fast things change online. Fortunately, there are great companies out there that can help you succeed.